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10 BEST COMMERCIAL REAL ESTATE BOOKS

COMMERCIAL REAL ESTATE BOOKS

Investing in commercial real estate is a massive opportunity to positively impact the community and grow your wealth. Building and expanding your commercial real estate knowledge is key to success for new and old real estate entrepreneurs alike. There are many practical commercial real estate books and we list the best of them here.

 

TOP BOOKS FOR CRE SUCCESS

List Updated Annually - 2020

 

1. ‘Real Estate Development 5th edition

By Mike E. Miles

This revised and updated fifth edition bestselling book features a comprehensive coverage on all the stages of these development processes. It explains the fundamentals of real estate investment idea conception, feasibility, market analysis, planning, business financing, contract negotiation, setting up, marketing, and property management.

This fifth edition features new topics such as green building, sustainability, and the ways by which development financing has changed since the Great Recession. Moreover, it also includes new case studies, examples, and photographs.

 

It is intended for real estate entrepreneurs and college students reading architecture, planning, engineering, law, and those in schools of business. In fact, it is a superb starting point for those getting into the real estate business or those switching careers into commercial real estate investing.

2. ‘The Millionaire Real Estate Agent’

By Gary Keller

This masterpiece by Gary Keller is second on our list. It is the ideal book to help take your real estate career to the highest level possible.

 

Irrespective of whether you are a veteran in the real estate business or just getting started, "The Millionaire Real Estate Agent" is the much-needed step-by-step handbook to ensure your success. This book clearly presents a short and long-term plan of action on how to attain great wealth from pursuing a career in real estate investing.

 

Therein, you will grasp comprehensive insights about the different successful millionaire realtors think, go about their business and fundamental models to help make your business stand out with maximum (ROI) Return On Investments.

3. ‘How to Succeed in Commercial Real Estate’

By John L. Bowman

This practical handbook helps boost and strengthens business tactics, especially those relating to negotiations, listings, sales, and contracts. Reading this book, you will gain knowledge of the four most important areas of CRE; office, retail, multifamily, and industrial. 

 

Reading this book provides a simple overview to its readers about what it really takes to pursue a rewarding career in the buying and selling of commercial properties. Bowman advises that commercial real estate investing is definitely not for the weak-hearted.

 

While newcomers in this line of work are encouraged to take on this read, it subsequently gets technical in the latter chapters. John L. Bowman dives deeper into complex sales, financing, negotiations, and contract strategies. Thereby leaving no questions unanswered.

4. ‘Brokers Who Dominate: 8 Traits of Top Producers’

By Rod Santomassimo

If you are starting your commercial real estate career and strongly believe learning from accomplished professionals is the best way to take your first steps, then this read is the ultimate choice for you.

Rod Santomassimo’s “Brokers Who Dominate: 8 Traits of Top Producers” teaches the marketing approaches, strategies, support structures, and prospecting platforms of North America’s most successful commercial real estate brokers.

However, this book clearly spotlights these successful brokers and defines the unique traits that got them to the top of the business. So, your quest to attain real estate investing success as a broker should start from this amazing book.

5. ‘The Real Estate Game

By Mike E. Miles

This book is an all-inclusive guide to success in real estate investment. It is based on stories of successful and accomplished investors in the field with experience in managing and developing properties, as well as teaching at the Harvard Business School. Poorvu presents the perspective of an insider about how to make productive investment decisions.

This book has a non-technical and clear language. Therein, you can vividly understand how players - variables, markets, capital, properties, and external factors combine to impact the outcome and shape of real estate deals.

 

Porvoo clearly outlines various timeframes for different types of real estate investments. Moreover, in this book he walks every reader through the fundamental "periods of play" from conception, devotion, operation, development, rewards, and reinvestment.

6. ‘Negotiating Commercial Real Estate Leasing’

By Martin I. Zankel

Getting to know and understand the clauses and terms of leasing deals is vital in helping you conduct rewarding deals yourself.

 

This book clearly presents confusing and difficult to understand legalities and terms of different leases and also teaches about when and how to negotiate lease strategies. 

While other real estate books present trial forms and advice on how to draft office, retail, and industrial lease clauses, just a few actually examine the important business concerns behind each lease clause from the two sides of the negotiating table – landlord and tenant alike.

7. ‘A Master Guide to Income Property Brokerage

By John M. Peckham III

Seventh on our list is this classic and reliable guide to ‘Income Property Brokerage’ by John M. Peckham III. It was updated in 2006 to meet the needs of the 21st century.

For over 30 years, this guide has been amongst the most reputable, and trustworthy resource for realtors who decide to start dealing with income property to earn higher commissions.

 

In its 4th edition, it is notably better than ever. It features remarkably updated material on powerful tactics real estate agents and brokers can use to succeed in business. It is quite a unique read with 16 rich chapters packed with step-by-step helpful information.

8. ‘The Conversion Code’

By Chris Smith

This is book best suits the modern-day internet business age. Online traffic and leads result in more sales. As such, that should be the mindset of every real estate broker, agent, or investor who targets business success. 

The Conversion Code presents highly effective strategies. In fact, it better explains the complex science behind the selling of income properties. It also provides an in-depth groundwork on how to blend your real estate business with the modern internet age and increase sales.

 

Today’s property buyers are savvy, with more available alternatives than ever before to choose from. Winning them over and eventually making sales is a whole new ball game. This book comes in very handy as it provides guidelines on how to conquer this new paradigm move, generate online leads, and successfully make sales.

9.‘Mastering the Art of Commercial Real Estate Investing’

By Doug Marshall

Judging from its title, “Mastering the Art of Commercial Real Estate Investing” by Doug Marshall goes above and beyond to make real sense of the complexity of the commercial real estate industry. This masterpiece was published on September 4, 2018, and is credited for being a comprehensive guide for today’s uprising real estate entrepreneurs. 

10.‘Crushing It in Apartment and Commercial Real Estate’

By Brian H. Murray

Do you think the commercial real estate and income property are meant for the big boys only? Think again! 

 

Based on the author’s experience, Murray was not a professional real estate investor when he acquired his first income property. He was just a teacher trying to make ends meet. Motivated by his deep love for business, he adopted an effective investing approach that is still currently applicable to his million-dollar real estate business. 

 This book is a practical and highly effective beginner’s guide to commercial real estate investing which is based on Murray’s very own story moving from a beginner investor to an award-winning CEO of ‘Washington Street Properties’. He shares the secrets of his real estate investing success story alongside proactive advice to help any prospective newbie get started regardless of experience levels or how much starting capital is available.

 
 
 
 
 
 
 
 
 

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